ABOUT/SOBRE Tamara
ABOUT/SOBRE Tamara
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A multifaceted and experienced marketing and communications professional, holds a master's degree in media and communications, a marketing engineer post-graduation, writer, teacher and aspiring visual artist.
Profissional multifacetada e experiente em marketing e comunicação, mestre em mídia e comunicação, engenheira de marketing, escritora, professora e aspirante a artista visual.
Tamara Oliveira_portfolio.pdfPortfolio
Portfolio
Explore my portfolio in the document beside and through the channels below to discover my work in marketing and communications — including content creation, social media management, campaign strategy, and product and service launches.
Acesse meu portfólio no documento ao lado e nos canais abaixo para conhecer meus trabalhos em marketing e comunicação, incluindo criação de conteúdo, gerenciamento de mídias sociais, estratégias para campanhas e lançamentos de produtos e serviços.
PORTFOLIO AND CONTENT CREATION CHANNELS
Discover more of my content creation work on Behance, ArtStation, and other platforms below. On the following channels, I showcase my writing skills and expertise in image and video creation using Adobe, Canva, CapCut, and AI tools.
mEDIA AND CONTENT LEAD AT MENTAL GROWTH NEWTWORK
mEDIA AND CONTENT LEAD AT MENTAL GROWTH NEWTWORK
I served as Co-founder and Media & Content Lead at Mental Growth Network (MGN), a nonprofit organization dedicated to advocating for mental health and supporting mental health professionals. In this role, I was responsible for establishing the brand’s identity and online presence. I led MGN’s digital strategy across LinkedIn, YouTube, Instagram, Spotify, Apple Podcasts, and TikTok, managing a team of 15+ volunteers and overseeing end-to-end content production.
mEDIA AND CONTENT LEAD AT MENTAL GROWTH NEWTWORK
mEDIA AND CONTENT LEAD AT MENTAL GROWTH NEWTWORK
I served as Co-founder and Media & Content Lead at Mental Growth Network (MGN), a nonprofit organization dedicated to advocating for mental health and supporting mental health professionals. In this role, I was responsible for establishing the brand’s identity and online presence. I led MGN’s digital strategy across LinkedIn, YouTube, Instagram, Spotify, Apple Podcasts, and TikTok, managing a team of 15+ volunteers and overseeing end-to-end content production.
MGN Podcast Management
MGN Podcast Management
Together with a creative team, I oversaw podcast production, ensuring brand consistency across all elements — from editing and thumbnail design to SEO-optimized titles, captions, and publishing.
CONTENT CREATION — SOCIAL MEDIA
CONTENT CREATION — SOCIAL MEDIA
Served as Content Creation Lead, responsible for developing and managing the content editorial strategy. Oversaw both hands-on production and team coordination to ensure consistent, relevant, and engaging posts across social media channels.
INTERNATIONAL BRAIN DAY
INTERNATIONAL BRAIN DAY
Carrousel to educate audience about the International Brain Day, published on LinkedIn and Instagram.
mgn podcast launch on spotify & apple podcasts
mgn podcast launch on spotify & apple podcasts
Post to break the news about the launch of MGN Podcast on Spotify and Apple Podcasts, published on LinkedIn, Instagram and Youtube.
MGN Podcast New Episode Break News
MGN Podcast New Episode Break News
Informative post to announce a new episode of MGN Podcast, published on LinkedIn and Instagram.
TEAM'S RECOMMENDATION ON LINKEDIN
Marketing and Communication Provider FOR PET BOUTIQUE — DIGITAL MARKETING AGENCY
Marketing and Communication Provider FOR PET BOUTIQUE — DIGITAL MARKETING AGENCY
In this project, I developed and designed the brand and business concept for a digital marketing agency specializing in the pet market. I planned and executed all aspects of the launch — including brand identity, website development, social media content, and Google Ads campaigns.
WEBSITE
I built the website using low-code tools and crafted all content and visuals, combining SEO strategy with AI-driven image generation to create a cohesive and engaging brand experience.
CONTENT CREATION — SOCIAL MEDIA
CONTENT CREATION — SOCIAL MEDIA
Developed engaging, high-performing social media content designed to connect with the pet-loving community and drive lead generation.
BRAND IDENTITY DEVELOPED FOR PET BOUTIQUE'S CLIENTS
Guia de Identidade MV. Catiane Lopes.pdfGuia de Identidade da Bem Petts.pdfClient Testimonial for Brand Identity and Social Media Consultancy services:
Client Testimonial for Brand Identity and Social Media Consultancy services:
Hi Tamara, I hope you’re doing well!
Everything worked perfectly with the Instagram and Facebook integration—I’ve even managed to do it on my own a few more times. I want to sincerely thank you for all your guidance and attention. Your support made the process so smooth! Whenever I know someone in need of marketing services, I’ll be sure to recommend you.
Thank you so much! 😊
Catiane Lopes, Veterinary
SOCIAL MEDIA CASE STUDY FOR THE SOUL PUBLISHING GROUP — CLIENT CRAYOLA CREATE
SOCIAL MEDIA CASE STUDY FOR THE SOUL PUBLISHING GROUP — CLIENT CRAYOLA CREATE
Crayola Create SM Case - Tamara Oliveira.pdfI led the transformation of a DIY social media channel into a high-engagement, multi-platform presence across TikTok, Instagram, YouTube, and Facebook.
I analyzed platform-specific trends and audience behavior to design a one-week content plan, optimized video structure for retention, and repurposed content into Shorts and Reels.
To revive engagement on Facebook, I implemented interactive elements, reworked video intros, and proposed influencer collaborations.
I also developed a monetization strategy, including YouTube ad revenue optimization and a subscription-based DIY content model, delivering measurable growth in engagement and discoverability.
VOLUNTEERING — ILMENAU DIALOGUE CENTER AND ISWI (Initiative Solidarische Welt Ilmenau e.V.)
VOLUNTEERING — ILMENAU DIALOGUE CENTER AND ISWI (Initiative Solidarische Welt Ilmenau e.V.)
One of my long-term life goals is to be always involved with some initiatives that aim to make society a better place, be it through education, creativity or peace building. From 2022 until 2025, I acted as a volunteer in two non-profit organisations on the campus of the Technische Universiät Ilmenau, Germany, where I studied.
IDC (Ilmenau Dialogue Center) was a project from ISWI that promoted trainings and dialogue sessions, based on the Dialogue methodology from the Nansen Center for Peace and Dialogue. Along with other volunteers, I delivered trainings, workshops and dialogue sessions around a diverse range of topics.
With ISWI, a student organisation on the campus of TU Ilmenau, I collaborated with the organisation of 2 editions of the International Student Week in Ilmenau, a bi-annual event that brings hundreds of students from around the world to the small city of Ilmenau for 2 weeks of intercultural immersion.
iswi 2025 — Group leaders weekend
iswi 2025 — Group leaders weekend
I had the pleasure of participating in the Group Leaders Weekend in preparation for ISWI 2025, where I trained students from the Technische Universität Ilmenau on Dialogue through a workshop on Cultural Awareness and Sensitivity.
The students who attended the workshop were being prepared to act as group leaders and helpers during the conference, therefore being aware of cultural awareness and sensitivity was crucial to welcome the hundreds of ISWI's participants coming from all around the world.
I am always glad to do such work and talk about dialogue and methodologies that foster peace and understanding.
iswi 2025 — content team
iswi 2025 — content team
As part of the content team for the 17th edition of Germany’s largest student conference, ISWI 2025, I contributed to defining the topics and selecting speakers aligned with the event’s theme: “Sharing Power, Giving Opportunities, Enabling Participation.”
ISWI 2025 — EVENTS MODERATION
ISWI 2025 — EVENTS MODERATION
Bee-yond Culture — Event's Moderator
Bee-yond Culture — Event's Moderator
I had the pleasure of moderating our special session on Culture, featuring an insightful keynote by Prof. Dr. Groh (TU Berlin) on The Concept of Culture and his research with Indigenous communities.
We concluded with seven dynamic breakout sessions, each exploring different dimensions of culture and community building with change makers from various fields.
It's truly inspiring to help create spaces where students can connect, exchange ideas, and reflect on how we can shape a more inclusive and understanding world through knowledge and collaboration.
Ethical AI and Algorithms Panel Discussion — Event's Moderator
I had the pleasure of moderating the final panel discussion of ISWI e.V. 2025 alongside my colleague Martin Langbecker. Together, we welcomed three incredible speakers to the campus of Technische Universität Ilmenau for a thought-provoking conversation on Ethical AI and Algorithms.
We were honored to host:
🔹 Tianling Yang – Doctoral researcher in the group “Data, Algorithmic Systems and Ethics” at the Weizenbaum Institute and TU Berlin
🔹 Aline Blankertz – Applied economist and Tech Economy Lead at Rebalance Now and Wikimedia Germany
🔹 Michael Seemann – Independent media and cultural scientist
The discussion explored how AI and algorithms intersect with labour, the economy, and politics — examining where we are today, the challenges ahead, and what the future may hold.
ISWI 2023 — FISHBOWL DISCUSSION MODERATOR
Engaging in a Thought-Provoking Fishbowl Discussion on Building a Civil Society 🌍
Had the privilege of moderating an insightful fishbowl discussion during ISWI 2023, diving deep into the strategies and values that foster a strong civil society. 🤝✨
🔎 Exploring a range of perspectives, we delved into the key elements required for nurturing inclusivity, collaboration, and civic responsibility. 💡💬
From empowering grassroots initiatives to promoting transparent governance, we shared innovative ideas and actionable steps towards cultivating a society where every voice matters.
Such meaningful conversations remind us of the immense power we hold as individuals to shape a brighter future together. Let's continue this momentum and strive for a more inclusive and equitable society!
Photos: Ayush Mukherjee
IDC (ILMENAU DIALOGUE CENTER) — DIALOGUE FACILITATOR AND TRAINER
IDC (ILMENAU DIALOGUE CENTER) — DIALOGUE FACILITATOR AND TRAINER
IDC (Ilmenau Dialogue Center) was a project from ISWI which promoted trainings and dialogue sessions, based on the Dialogue methodology from the Nansen Center for Peace and Dialogue, in the city of Ilmenau, Thuringia, Germany, for students and citizens.
Along with other volunteers, I delivered trainings, workshops and facilitated dialogue sessions around a diverse range of topics.
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